For game masters and worldbuilders

D&D Coat of Arms Generator

Give every noble house, guild and knightly order in your campaign a sigil your players will remember. Designing is free and needs no account. When you love it, $9 gets the whole set: print-ready art (4000 px PNG and SVG), a certificate of arms explaining its meaning, a profile picture and a phone wallpaper. For a family gift or a wax seal, the $19 Heirloom set adds an engraving, seal, bookplates and a house banner. For a club, team or business, the $29 Logo Kit adds logo, icon, banner and brand files.

Design yours free Generate a house name

Coat of arms of House Thornwall: a black shield with a gold chevron and a gold tower, motto "The Root Holds" — House Thornwall

Coat of arms of The Ember Guild: a red shield with a gold horizontal band and a gold crown, motto "By Oath and Ember" — The Ember Guild

Coat of arms of Order of the Key: a blue shield with a silver diagonal band and a gold key, motto "Ever the Vigil" — Order of the Key

Coat of arms of House Duskmere: a shield split down the middle in purple and silver and a silver crescent moon, motto "We Rise by Night" — House Duskmere

Coat of arms of Wolfsbane Company: a green shield with a gold X-shaped cross and a silver sword, motto "Steel Remembers" — Wolfsbane Company

Coat of arms of House Valemont: a shield quartered in deep red and gold and a gold star, motto "First Light, Last Stand" — House Valemont

Why heraldry makes a campaign better

Players forget names. They remember the black shield with the gold tower. A banner on the horizon, a seal on a letter or a crest on a dead knight's tabard tells the table who is involved before anyone speaks, and it gives you a free clue to drop.

A quick recipe for a fantasy sigil

One color for temperament. Black and gold for old, grim power. Red for martial houses. Blue for loyal vassals. Purple for royalty or ambition. Green for woodland or rustic houses.
One emblem for history. A key for a family of wardens or jailers. A tower for border lords. A crescent for a house that rose in secret. A sword for knights. A crown for a claim to the throne, real or pretended.
A motto that hides a hook. "The Root Holds" sounds noble until the party learns what is buried under the root. Need ideas? Try the house name generator.

Keep sigils readable at the table

Real heralds followed the rule of tincture: never put a metal (gold, silver) on a metal or a color on a color. Gold on black reads from across a battlefield, and it reads on a phone screen or a printed handout too. Learn more in the heraldry meanings guide.

Ways to use it at the table

Transparent PNG tokens and banners on a virtual tabletop map
Printed handouts: sealed letters, wanted posters, writs of passage
Character sheet headers and player backstory handouts
Your campaign wiki, world map legend or Discord server icon
Cover art for a homebrew setting or adventure you publish

Design a house sigil

Questions

Can I use the crest as a token or map marker in a virtual tabletop?

Yes. Tick "Transparent background" before you buy and the PNG has no parchment behind it, so it sits cleanly on a battle map, a token or a character sheet.

Can I use it in an adventure or book I sell?

Yes. The files are yours to use for any lawful purpose, personal or commercial, including published adventures, maps and merchandise.

Do I need to make an account?

No. Designing is free and needs no sign-up. You only pay $9 if you want the full-size files.

Is this affiliated with D&D?

No. Crest Studio is an independent heraldry tool and is not affiliated with Wizards of the Coast. It works for any system or setting: Pathfinder, homebrew worlds, novels or games.